One of the hottest and probably also the oldest debates in the search marketing world is the question of whether SEO (Search Engine Optimization) is dead (or soon to be dead). For those who is not familiar with SEO, the video below explains it pretty well.
Every time Google updates its SERP algorithm, there will be people coming out and claim “SEO is DEAD!” So when Google announced in March this year that there will be major updates with the Penguin and Panda algorithms, not surprisingly, the voice of “SEO is dead” is again everywhere on the web.
Well, if you are one of the folks below, perhaps your answer is “Yes.”
SEO Goes Social
Hopefully the infographic above helps you understand why SO is not going away. So for people, like me, who believe SEO won’t die, should we care about the updates of Google algorithms? Of course!!!
When Google announced about the Penguin update and claimed that they will increase the weight of social signals (such as the amount of “likes”, shares, tweets and 1+ from your social media), everyone says “SEO is going social”. It’s not a surprise that Google is considering social network as a good reference of whether your site is relevant to certain keywords when people search them on search engines. The concept behind it is simple. Google thinks that if your content is “liked”, “shared” or “commented” on social network, it probably means your content is useful and interesting to the audience. At the very least, it means that your content is not fake (or at least hard to be fake). It helps google to justify that you are not using “black hat” strategy for your site.
Content is the King?
Content is always crucial because it generates real value to your audience. Of course, Google prefers a site with good content. But does it mean that as long as a website has good contents, it will rank high on search engines without any effort of SEO? Wrong wrong wrong!
You still need SEO to TELL search engines that there are great contents on your site! Why? Because they cannot read your contents, it reads the backlinks of your sites. (basically Google assumes that if people are linking to your site, there must be some good content on your site.) So if you think as long as you have a great PR team that are publishing good contents and responding actively on social network, you can just give up on SEO, you will be wrong. (At least for now)
So will SEO be dead? You can be the judge. 🙂